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Updated: May 3

Project for April 27-May 1

Fill out this form to turn your project in. Note: If you are logged into your school google account it will not let you fill this out.


As you build your business or personal brand, you will need images that you can use on your website, your business card, an advertisement, your Youtube banner, etc.


If you are a filmmaker or photographer this could be an image of you taking a picture or an image that represents your best work. If you craft, you should have appealing images of what you make.


Include your logo somewhere on the image along with contact information such as your business title, email, IG account, or website. How much you include is up to you.


There have been questions about what it means to create a brand. Here are some examples of artists and business owners have created a brand with the same tools you are learning.


The ultimate goal- Years from now when I google your brand the content I see represents your style, theme, and product. Each one of these people creates their own if you google, Ms.M, you will not find much but that is up to Ms. M to create the content to represent her brand (which like you I am in the process of developing). If you google Mr. Farley (Tony Farley) you will see many different images representing his different projects over the years.


Here are individuals that have spent time growing their brand.


Filmmaker: Peter Mckinnon

Consistent use of color, clear message, logo, photos, and content.

What tools does he use to create his brand: Youtube to show his videos, Instagram to promote his filmmaking & network, camera, logo, and theme.


Artist: Ai Wei Wei

Consistent use of theme (activism), clear message, logo, photos, and content.

What tools does he use to create his brand: Youtube to show his videos, Instagram to promote his filmmaking & network, camera, logo, Netflix documentary, and theme.


Innovator: Steve Jobs

Consistent use of color, clear message, logo, photos, technology, and content.

What tools does he use to create his brand: Youtube to show his videos, store, logo, Hollywood movie, and theme.



Street graffiti artist: Bansky

Consistent use of color, clear message, logo, photos, activism, and content.

What tools does he use to create his brand: Youtube to show his videos, Instagram to promote his art, camera, logo, documentary, and consistent theme.



Woodworker: Alexandra Zee

Consistent use of color, clear message, logo, photos, video, and content.

What tools does she use to create his brand: Youtube to show his videos, store, logo, Instagram to promote his art & network, book, and consistent theme.


Here is an example of the assignment (I created this on Canva.com )




I used an old photo from film school at SF State. You can you a new photo or an old one you have taken.


I created a new design in Canva and clicked on Instagram Story. This gave me the dimensions that I could use to post to Instagram story (they also have an Instagram post, yes they are two different dimensions).


Updated: May 3

Fill out this form when you publish your project. Note: If you are logged into your school google account it will not let you fill this out.


For this week, we want you to create a logo for your brand. Remember your brand can be a company that you are creating or it can be YOU. When you are an artist, you often ARE your brand.


Here are some tools to use. Remember if you lack the technology, draw or paint your logo and arrange a way to show it to your teacher.


Logomakr.com is a good logo creation site. They also have a good lesson with tips on how to make a good logo. Watch it!


Canva.com is a good place to start. Remember the login is slam@slamfamily.com and slamstudent is the password. You can also create your own account for free.


WIX has a logo maker. This will allow you to use your logo on your class website! https://www.wix.com/logo/maker

Click on Create a Design and select Logo to get started.

Begin with one of their designs and then alter it to make it yours.



Updated: Apr 13



Launch yourself or your brand You all have skills, loves, something that motivates you. Use this time to launch yourself or your brand.


You are all at a different place. Someone like Khai has been building their brand (Self Love) for over a year now.

Most of you are talented and creative but have not done anything other than your assigned website and Youtube channel. It's time to change that and launch yourself or a brand for a product or media that you create.


Assignment: Launch yourself or your brand.

Fill out this form when you publish your project

Take what you love to do. Drawing, photography, filmmaking, music, watching Netflix, sports, cooking, eating snacks, social justice, hiking, stargazing, etc. Start making content. Put your work out there but now do it with a plan. Don't worry about being good, don't worry about what others will think, just start. The idea is that you might get noticed six months from now or years from now. You can launch a named brand, like Self Love, Beautiful Places, or you can launch your personal brand, YOURSELF!, like Ms. M has for her professional website here.


Start by creating a video that shows what you love to do.


The video can be promotional or Vlog style.

Rule of thirds needs to be used in each clip of your video.

Here is a blog post about the Rule of Thirds


Checklist for Vlog

  1. Make sure the Grid is on your camera: go to - settings - camera - grid

  2. Medium/close up shots of your face

  3. Place yourself of one of the points of emphasis

  4. Clean up the background

  5. Make sure it supports the message of your brand.

  6. When talking about your brand in the video discuss:

- What is it that you love to do, Why do you love doing this , How did you learn about what you love to do?


Checklist for video

  1. Make sure grid is on- settings - camera - grid

  2. B roll that shows your product and yourself working with the product - medium shots/close ups

  3. Voice over - What is it that you love to do, Why do you love doing this , How did you learn about what you love to do?

  4. Add royalty free music

  5. Edit the b roll to the beat of the music


The use of a phone is fine.

Use any editor you have access to. Here are a few free video editing apps for your phone:

InShot: (iOS, Android)

iMovie (iPhone/Mac only)

Adobe Premiere Rush ( iOS, Android)


Post to one or more social media platforms with #slhsme #slamshutdown Fill out this form when you publish your project


Here's an example video:



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© 2020 Created by Tony Farley